TAIANA SUPPORTS COMO'S CANDIDACY AS A UNESCO HERITAGE CREATIVE CITY SITE
Tessitura Taiana Virgilio, which since 1933 has represented absolute excellence in a territory suited to quality textiles by definition, supports Como's candidacy in the UNESCO Creative Cities network. The goal is to enhance the genius loci (the general atmosphere) of a territory that has always been synonymous with high textile culture, with its workers, its enlightened entrepreneurs, small specialized artisans and, lastly, an all-encompassing taste for beauty and for all things made well by those who have managed for centuries to share a spirit with the world that is forever renewing itself when it comes to this ancient tradition. “Every day, every year, collection after collection - emphasizes Marco Taiana, Taiana's marketing manager – we not only carry and share our history all over the world, but also a district which is universally recognized for its one-of-a-kind uniqueness, where people have always lived amongst an atmosphere of taste and culture, the 'weft and warp' of a certain lifestyle that makes up this small, enchanted corner of the planet which historically we have always felt very strongly about protecting and promoting.
